Way back when, hardworking businessmen had to figure out novel ways to market and sell to the general public. While the Internet has mostly made handing out pens with your name on them obsolete, the savvy marketer can still think of interesting and unusual ways to sell their products online. If you’re a start-up or shoestring business, you have to think outside the box because it’s too expensive or time-consuming to compete with big players for eyeballs and conversions. Here’s a short list of unusual ways to promote your product online:
If you’re simply trying to move product, and you’ve got wiggle room on the price, you can use coupon sites like Groupon, Living Social, or Our Deal. You can create a lot of sales traffic in a very short period of time, but be careful not to underestimate the volume of purchases these sites can generate. If you’re not ready for a ton of orders on low margins you could get into big trouble. Upsells are difficult on coupon sites, and return purchasers are few and far between, but for brand awareness and plain old receipts, coupons work.
Make a Video
Video promotion shouldn’t work as well as it does, but it does anyway. If you’re a marketer and you look at the millions of videos on YouTube, you might wonder how you could compete in such a crowded marketplace. It’s hard to understand it, but YouTube’s audience doesn’t have enough content to look at. Video reviews and other content marketing isn’t as well understood as approaches like Google Adwords or PPC ads on Facebook. If you make any sort of video in an underserved niche, it’s bound to end up high in the rankings and drag in viewers that can be converted into customers. You can sometimes rank first for an important keyword in video that you’d have no chance of competing for in regular search.
If you’re selling directly to the public from your own website, you might consider Ebay a redundant venue for selling your items. Many Ebay users stay strictly within Ebay’s ecosystem, and will never find you online otherwise. Ebay is a huge Internet presence, and sometimes an Ebay listing can goose your page rank with the power of their URL behind you.
Too many marketers think of affiliate programs only as places to earn commissions. If you offer commissions to resellers, they won’t get paid unless they sell your goods, unlike pay per click or pay by impression advertising.